Swot Poland

organise compend for wine in Poland This module assists exportingers and BSOs in developing countries in becoming familiar with the strengths, weaknesses, opportunities and affrights for a wine exporter planning to target the Polish market. It also helps DC exporters to gain a SWOT analysis, specific to their company. A SWOT (Strength, Weaknesses, Opportunities and Threats) analysis helps you to audit your company in congress to market developments and opponents on selected markets.The SWOT shown below visualises external aspects (opportunities and threats) on the Polish market and internal aspects (strengths and weaknesses) of your company, two affecting your market entry. You are only in control of internal elements. You burn adapt and improve their intrinsic quality according to market trends, and the resulting opportunities and threats, in your target markets. In Figure 1 you hindquarters find a SWOT analysis for a DC exporter of wine to Poland. Note that this analysi s is generalised, and should be used only as an example.The CBI Export Marketing Planner (available at http//www. cbi. eu) offers tools to help you make the SWOT analysis specific to your company and your target market. Firstly, the 5Ms methodology helps you audit your company on the basis of five dollar bill variables Men (human resources), Means (resources), Methods (management and process performance), Machines, and Measurables (marketing impact, customer and employee satisfaction, qualitative certifications). Secondly, you can apply the value chain set about to analyse all value-addition activities of your company.Identifying external factors is done through a market audit. The character of all these elements is that they are beyond your control. You cannot influence them. The market dictates the rules of the global play you are about to enter. The key question present is can you deal with the market trends? Do the trends offer you chances or challenges for export success? To gether with the competitor analysis, it will determine your decision on final market selection and market entry strategy. CBI modules on your product (group) offer a lot of information on market developments, threats and opportunities.The third tool offered by the Export Marketing Planner is the STEEP methodology. This is a comprehensive method for identifying opportunities and threats related to Socio-cultural factors, Technological factors (barriers), frugal factors, Environmental factors and Political factors related to trade. Source CBI Market Information Database URL www. cbi. eu Contact emailprotected eu www. cbi. eu/disclaimer SWOT analysis for wine in Poland Figure 1 SWOT analysis for wine to the Poland SWOT DC EXPORTER OF WINE TO POLAND STRENGTHS Availability of cheap land and raw materials Favourable mood Larger production volume Innovative character of wine compared to Old World wines Competitive worth Availability of low-cost human resources Unique grape variet ies WEAKNESSES Transportation costs drop of (access to) capital (investment/working) and export insurance Lack of access to market intelligence Lack of export/management experience Lack of Quality Assurance Systems Lack of entrepreneurial capacity Lack of tacit companionship OPPORTUNITIES A newfound wine market with expanding possibilities and un-established tastes Expanding market share of table wine The domination of cheap wine can make entry for some DC exporters easier Low import tariffs Emergence of small independent importers transaction with small volumes of wine Increased capacity for bulk imports (for producers of large quantities) Local producer networks sharing of knowledge THREATS Dominance of semi-dry and sweet wines can limit distributors focusing on dryer varietiesHigh volume requirements by importing hypermarkets, which lay a dominant role in Poland DCs face competition from each other heathenish and language differences EU quality assurance and legi slative requirements difficult for DC producers (e. g. adding sugar) Trust in eastern European brands due to tradition Preference for cheap table wine as a threat to market integration of more premium wines This survey was compiled for CBI by ProFound Advisers In Development in cooperation with Theo Jansen Disclaimer CBI market information tools http//www. cbi. eu/disclaimer Source CBI Market Information Database URL www. cbi. eu Contact emailprotected eu www. cbi. eu/disclaimer