Social Media and Marketing Essay Example | Topics and Well Written Essays - 3250 words

Social Media and Marketing - Essay Example54 Zhivov, Scheepers & Stockdale, 2011, p. 1). academician inquiries into the power of social media in communication has indicated a growing preference of social media as switching of traditional forms of communication such as mobile telephone communication, the use of e-mails, letter writing, and some forms of internet-based communication. It efficiency be necessary to appraise the power of social media in terms of the kind of synergies that require been brought into the dialogue of market. The advantages range from the time factor, cost of operation, to convenience and other aspects of communication (Zarrella, 2009, p. 164 Zhivov, Scheepers & Stockdale, 2011). However, some experts have established that the forcefulness of social media is exceedingly dependent on unlike factors such as timing and the target groups. Studies conducted on the use of social media have shown that there are demographic variations in the manner in which t he practical(prenominal) communities use the internet resource. Matters of age, race, gender, religion, personality, and others determine the demographic variables. These demographic variables determine the trends of usage, the kind of interests in the usage, and the levels of connections. Equally, the levels of education, social status, and geographic reasons have also been shown to affect the manner in which social media is used by different people. Exploiting the opportunities availed by social media for the purposes of communication and marketing require a balance of the various factors that relate to its usage. Some businesses have been able to harness the power of social media for effective marketing while others have faced various challenges in the process. gibe to some marketing experts, the type of business determines the appropriateness of the marketing strategy. However, studies have shown that some(prenominal) the service sector and the products sector have adopted so cial media marketing to enhance their reach to the lymph gland base. Social Media and Marketing Strategies Businesses across the world are increasingly turning to social media as an cost-efficient and cost-effective marketing strategy (Tuten & Solomon, 2012, p. 91). Different businesses have developed varying strategies of using social media for the purposes of marketing. According to some communication experts, the type of reach of social media to vast audiences is determined by the way in which companies package the marketing message. The choice of language and use of graphic illustrations have been shown as some of the slipway that affect the effectiveness of social media marketing. The kind of language used in marketing determines the kind of audience that will be attracted by the advertisement (Tuten & Solomon, 2012). Social media has created a community that is defined by a special kind of language. The language varies from the standard forms in the sense that it defines t he standard forms and structures of language. There is a workaday sense in the language that enables some ease of communication among those who subscribe to it. The effectiveness of communication is highly dependent on the ability of the company to adopt this language and use it appropriately to achieve its marketing objectives. Marketing and advertisement often targets the conscious and subconscious minds of the target