Union Bank of Norway Essay Example | Topics and Well Written Essays - 250 words

compact Bank of Norway - Essay ExampleThis would enable the banks management to investigate past trends in consumers behavior towards prediction of possible changes in clients behavior and needs. This could identify avenues towards improved sales and revenues. The centralized information bank would also facilitate cheaper, time efficient and procedurally efficient data retrieval and analysis towards intelligence customers. The data bank was successful as both top personnel in the organization and customers testified of its consequence in improving customer traffic towards cost-effective processes and improved revenues. The head of the banks customer relations management, for example, testified that the databank became essential to the organization leading to 70 percent response from customers. The customers also appreciated the devices significance towards meeting their needs.The project, however, faced the challenge of change in organizational structure as it dictated establis hment of new offices and roles. Based on the experience from the project, the banks customer relations manager observe that organizations should develop a clear goal of what they want to achieve and strive towards it flavor by step, and customer relations initiatives are a series of continuous process. The study also noted identified an increase in investments in and application of data analysis among organizations. (Dyche, p. 144- 148).