Iklan Petronas

BACKGROUND Petronas as a biggest troupe in Malaysia be well known to Malaysian people and when we detect ab extinct Petronas, normally people will think about petroleum, refineries, KLCC and umpteen more products of Petronas. There ar galore(postnominal) adverts involving Petronas in the market, such argon LPG gas advert, Petronas petroleum fuel, Petronas Grand Prix and Formula 1. There are many advertisements to promoting the products of Petronas instead of branding.On the opposite hand, Petronas also did the contribution due their amicable corporate work whereby they have done a good complaisant work with giving interesting short video clip on the technical advertisement on the television. There are many commercial advertisements that have done by Petronas on the television and they make the advertisement as a compulsory to them and will come out during the authentic period of celebrations in Malaysia for example on Hari Raya day, National day and separate national cel ebration.There are also many social advertisements released by the other big company like Petronas such as Tenaga Nasional Berhad (TNB), PROTON, and Telekom Malaysia Berhad (TM). However, Petronas advertisements are more attractive and succeed to give an impact to the audiences. Its shows that advertisements are unfeignedly creative and succeed to touch the people heart who are ceremony on it. One of the advertisement from Petronas that caught my interest was the advertisement about Burung Murai. This advertisement was released during Hari Raya celebration period on 2007.THE STRENGTHS General Petronas advertisements endlessly been watching by the audience and there already have a trust on the Petronas advertisement. Petronas has succeed to put on the audience minds that their advertisements are unique from the other with clear story line, attractive ways of presenting the idea, and touched the heart with the feelings of emotion. Petronas always come out with new idea and do not inadequacy of interesting ideas. The idea was fresh and suit on environment makes them congenial to any background of audience.Consistent with their advertisements and never missed to come out with new advertisement in every single celebration in Malaysia makes their advertisements are wanted for their audience to see the new one. Focused on moral values instead of promoting the products makes the messages on the moral values are delivered to audience. The messages is clear and easy to understand References http//www. petronas. com. my/internet/corp/centralrep2. nsf/frameset_corp? OpenFrameset http//www. kujie2. com/perayaan/iklan-raya-petronas-yang-mana-paling-best. html