PG Pakistan

PG Pakistan base to the put up-I would like to introduce our product, I choose the product Pampers by Procter and guess. I analyzed the tradeing environs of the company and its competitors around, on the unhurt the master(prenominal) focus go out be on the marketing variety of the product which will include carrefour, Price, aim and onward motion analysis, Including the brief heavyset at the end of the project with some conclusions and recommendations.Brief History of the union-PG Pakistan is a subsidiary of the Procter and seek Corporation the leading consumer goods company with a mission to improve the lives of consumers wherever it operates. PG is an international Company reaching place to almost the entire world population with more than 250 brands in cxxx countries. Many of these world brands (Ariel, Tide, Pert Plus, Pantene pro-V, Head Shoulders, Pampers and Al styluss) have become illustrious house subscribe to bods and argon found in almost any plaza. Hea dquartered in Cincinnati-Ohio in the USA, PG has local anaesthetic operations across the globe in more than 80 disparate countries, including numerous manufacturing sites and 18 RD-technical centers. PG is an internation completelyy owned company with publicly traded parcel of lands, currently owned by oer maven million shareholders from around the globe. PG employs over 100,000 people from alone over the world, string out evenly between 1-USA, 2-Europe/Middle East and Africa and 3-Latin America/Asia. PG hires and respects individuals no matter of race, color, religion, gender, age, national origin, citizenship or disability, and actively publicizes diversity within its organization as well as in its business operations.Procter Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest global local consumer goods company operational in Pakistan. With commitment came growth, and in 1994 we acquired a soap-manufacturing facility, a sprawling 7-a cre polish at Hub, Balochistan. Over the past cabaret yrs, the plant achieved state-of-art manufacturing technologies and quality authorisation processes. With a recent strategic investment of 5 million dollars, the omit soap take capa city jumped three-fold. As a company Procter Gamble have always believed in the potential Pakistan has as a uncouth and a nation to develop and excel. No wonder PG Pakistan, within the cobblers last 12 years, has reinvested over $100 million in Pakistan and has contri thoed close to seven-spot billion rupees to the Pakistani governments revenues over the last 5 years in the form of sales tax, customs and excise duties. That is alike why 99% of the jobs that PG Pakistan creates in Pakistan are held by Pakistanis. All this makes PG a more locally involved company than many a(prenominal) companies actually headquartered in Pakistan P G quotes We proudly celebrate being a part of the Pakistani way of life.(Official Website Statement)Somethin g close our Product-Our product is Pampers and the brief history of Pampers is as follows- original Mills was an Ameri faecal matter chemical engineer who, while dissembleing for the Procter Gamble Co., revolutionized child care with the invention of the disposable napkin he began work on that product in the 1950s, victimization his grandchildren as test subjects (b. 1897d. Nov. 1, 1997).(Britannica Encyclopedia) developing of Pampers-Evolution of Pampers has been carried out by its invention in 1950 to present year 2006. Today, Pampers offers a variety of customized sub-brands to address a childs growing (and going) needs. Globally Pampers is the unquestioned leader with over 50 percent of the market share. Addressing an international stronghold, the home page of Pampers on web shouts out a welcome to over 20 different nations, offering versions of the site in many languages. In line with its aim to build a go-to site, Pampers.com contains a wealth of parenting k instantaneou sly-how. The majority of said know-how is assembled courtesy of a section called the Pampers Parenting Institute(Vivian Manning, Web Article)Introduction of Pampers in Pakistan-In August 2000, Procter Gamble launched Pampers in Pakistan. Local consumers welfare from this globally renowned product that is approved by standards of the Human safe Reassurance Program and also endorsed by the International Society of Pediatricians. Imported from Saudi Arabia, Pampers is hireed locally and aims to provide a cave in parenting experience to Pakistani mothers.(Official Web Statement) commercialiseing intermingle Analysis- The set of all controllable tactical marketing tools, product, worth, place, and advances .that a whole blends to produce the response it wants in the target market.(Kotler, 11 Ed)merchandising mix includes- Product Price Place advancement We will analyze all the four categories of Marketing Mix-First of all we would like to tell about some of the competitors of the Pampers.As Pampers is manufactured by PG in Saudi Arabia and packed in Pakistan, They hold a significant place in the market with some local CompetitorsCompetitors-Strong competitors-There is no such string Competitors of Pampers in Pakistan all the same(p) some new companies recently entered the scene in last a few(prenominal) years.Weak Competitors-In some what weak Competitors following competitors are at that place- tyke Master (Comfort plus) youngster master Comfort plus Diapers are made by Z J hygienic products private limited.LG category Health Care-LG recently launched its botch diapers in the brand name of Maman Premium Some Foreign Brands-Foreign brands of Huggies, Luvs Pampers Its self are competitors to Pampers exchange in Pakistan, but they are afforded by few people in the country.PRODUCT-Name- PampersParts of Product (Pampers) Core part or BenefitsThe core parts or benefits of bollix ups is it provide spoil care, form the precise tender age of 2 mon ths to 4 years, Pampers is the brand which introduced the world to the creation of the disposable diaper. Actual partsActual parts of Pampers are different sizes of packet boats which come under the age Category of the child like it ranges from 2 months to 4 years. In Small, metier, Large sizes AugmentationAugmented part we can assert that Pamper.com international website deals with delicate sensibilities of new parents, this area offers free expert advice by dint of alliances with organizations and Pamper is also the innovator of Pampers Baby care Mobile Clinic, which is a door to door activity that educates Mothers about the key benefits of Pampers and on Baby care tips. PackagingPampers packaging is done in Pakistan, and the company has introduced many packs for different segments of the markets depending upon the vitiates age group and weight.Small Pack with 9 foil diapers age ranging from 2 months to 8 months. Medium Pack includes 8 foul up diapers age ranging from 10 t o 28 months. Large Pack includes 7 flub diapers age ranging from 29 to 40 months survey Packs (Large Packs including 16-20 Diapers in all sizes.) Product Segmentation-The Company is targeting the common house hold of the country with the firm belief that the company provides the youngster care products to its very best. The awareness programme is being created by making many health issues seminars and mobile baby care services which guides the mothers to take breach care of their new born. Market is very much unclouded for all the competitors, the competitors are competing in the better product survival environment.PLACE-statistical distribution (Intermediaries) Channel-Company uses these levels of Distribution of Pampers-Distributor-There is one large distributor in the city (Lahore) .The distribution of the P G products in Lahore city is done by IBL Private limited.Small Distributors-The Pampers is distributed to the retailers by some small distributors which are define and are divided on the base of geographical area of the city. approachability-Pampers are very widely distributed through the group of both the main supplier in the city and small distributors, it is widely available at most retail shops in suburb, towns and pharmacies.Justification-The availability of the Pampers in the market is due to the knowledge of the people towards baby care, and pampers really innovates the culture of baby hygiene and care products, this is the main reason of its wide availability in the market. People are more conscious towards the baby health issues and pamper is one of the core product in that regard.PRICE- essential FactorsInternal factors affecting pricing of Pampers are Goal and ObjectivesCompanys goals and objectives are to maintain the market share of Pampers and to survive in the market. So company shifts its worths to increase sales and maintain its market position. Cost Aspects Actual Cost-Cost of production i.e. Cost includes its raw cost of impor ting from Saudi Arabia and its Packing in Pakistan. Costs involve in transportation of Pampers and its promotional Advertisements. Organizational esteemThe decisions regarding the worth of Pampers is undertaken by the mutual consent of PG (Brand Director), Pampers Marketing Managers, Pampers Brand managers and Companies activation manager. The up and down in the price of the Pampers is due to there Competitors price dodge.External Factors Market and DemandPampers has a stiff competition now a days due to two competitors competing along with Pampers ,In Winter magazine of year the demand for the baby diapers Increases so the company follows the promotional price dodging. Competitors set StrategyCompetitors price strategy also affects the price and promotional strategy of the Company, but Pampers holds quite good share in the market so Competitors whitethorn have the effect on the pricing strategy but t normal extent.Prices Ad only whenments TechniquesDiscount TechniquesPampers f ollows different discounts techniques for the distributors, retailers and consumers. The details are as follows.DistributorsPG offer 6% discount to their distributors on Pampers.RetailersPampers offer Rs. 8 to 10 to the retailers on each Pack offering them the pack for 90 to 92 Rs.ConsumersConsumer Price for the customary Pack in all sizes is Rs 100 and Value Pack is Rs 169Price Comparison of Pampers with other brandsBrandsQuantity (No Of Diapers) R.P S.TConsumer Price (Rs)Pampers modal(prenominal) Pack7-9 86.9012.10100Small size 9 86.9012.10100Medium Size 8 86.9012.10100Large Size 7 86.9012.10100Value Pack(All sizes) 14-18 144.2324.77169Baby MasterNormal Pack7-9 82 10.1394Small Size 9 82 10.1394Medium Size 8 82 10.13 94Large Size 7 82 10.13 94LG Maman DiapersNormal Pack7-9 82 10.1394Small Size 9 82 10.1394Medium Size 8 82 10.13 94Large Size 7 82 10.13 94PromotionPromotion Mix Advertising-P G uses extensive promotional tools to labor it product Pampers. The Advertising phenomeno n which is used for pampers promotional campaign is Educational Promotion, which authority that the advertisements on the media is purposely educative which define the mother child comparison ship with the use of Pampers .Most of the adds used in the media educate mothers of how to be better in baby care and to benefit the use of pampers for the toddlers.Objectives of Advertising-Pampers advertises on television all year round delivering the central message of anights sleep being essential for a childs growth and instruction, and the exclusively way to ensure a good nights sleep is to sustainment the baby dry. Pamper is also the innovator of Pampers Baby care Mobile Clinic, which is a door to door activity that educates Mothers about the key benefits of Pampers and on Baby care tips.Public Relations-Pampers forms a healthy relationship environment between mothers pampers and child, by building a complete figure of baby care phenomenon. alike recently A product upgrade on Pampe rs, was announced at a press conference in Karachi .The upshot also celebrated Pampers successful collaboration with the Pakistan Pediatric Association in delivering child welfare education to the Pakistani mothers.(Press Release Source)Sales Promotion-Pampers has always offered sales promotions for its customers by introducing the Value Packs from time to time, also offers discounts on its Value packs to strengthen its Sales Promotions.Selection of Media-Pampers have used all types of media sources available in the country like Television, Radio, Bill boards, poster adds.Marketing Mix Analysis-Recommendations and Conclusions-The product mixfor Pampers is broad and it contains a thickheaded line. The special feature of Pampers is the new diaper core design including a new dual acquisition system which attentions to improve the condition of babys tegument through a better dryness performance. The Pampers core takes in body of water from the diaper surface after loading. Fast acq uisition minimizes babys contact time with the skin. A homogeneous blend of cellulose and a very absorbent framework result in efficient distribution of the GM. The storage technology locks the piddle away so that it cannot return to the babys skin. Leg elastics, barrier leg cuffs and the shank shield are added to provide greater leakage prevention. The fastening strips accord the diaper to be refastened over and over again. Balsam lotion on the top-sheet provides entertain and moisturizing to babys skin, each time he moves.Furthermore, markingis also important to Pampers. Every label clearly shows thePamper logo on its package. Labeling is also used as a way to educate consumers. Forexample, Pampers had a public campaign educating parents of the impressiveness of placingtheir baby on their prat to sleep to help prevent choppy Infant Death Syndrome (Back tosleep). The Back to Sleep message was printed on the back of all packages on diapersin order to educate and inform consu mers of this secure matter.price-Pampers is a premium product that has a substitutes available in Pakistan suchas Baby Care, LG Maman Diapers, private and generic brands, Cloth Diapers. Pricing isdone so that Pampers is economically affordable by all households. In addition, they use psychological pricing all of theirproducts prices end with a nine. This makes theconsumer feel they are receiving a good value for their money. Pricing is also elastic consumers may buy a different product if the price of that productis better. This is one reason why Pampers usescompetition-based pricingwhendetermining what the price for their products will be. Pampers major competitor is pricesfor the diapers are basically the same. This helps to maintain their persona of the marketshare. However, Pampers diaper wipe line costs a undersize more thanBaby Care, LGMaman Diaperswhich gives Pampers the advantage of focusing on the quality of theirdiaper wipe line.Distribution for Pampers is intensive, al lowing them to reach their target markets thusstaying competitive with their competitors. Pampers can be found in most grocery, dodge, drugstores, and retail stores.. Since Pampers products are convenienceproducts distributing their products in many stores helps Pampers to remain competitive,maintain their market share, and gain a portion of the market as well. As market share ofPampers in Pakistan is 75 %(official website source)The promotional mixof Pampers contains a variety of elements through non personalselling. These elements include advertising, product placement, sales promotions, andpublic relations. All these methods of promotion are consistent with Pampers message. Advertising is done in magazines that pertain more often than not to parenting, TV commercials, andbillboards. Recently Pampers decided to cut back on their TV commercial air time andconcentrate more of their advertising using product placement(Flint, 2005)Sales promotionsare done on a continuous basis with P ampers. These types ofpromotions most normally include coupons, displays, rewards, and samples. Furthermore,they utilize discipline marketing to some extent by brochures, and pamphlets that educateparents about their childs development stage while promoting and informing consumersabout their products. PG in Pakistan, produces bar soaps and repacks bulk shampoosinto sachets and bulk Pampers into smaller Pampers packsPampers uses public relations throughout its entire global market. They make donationsto many causes and are associated with many prominent organizations in Pakistan. LikeThey Step up to provide services to Earth Quake inject areas last year in Pakistan. Theyhave an global website for parents and healthcare professionals that help educate them onmany aspects of babies and toddlers.Pampers has been successful in developing a well integrated communications strategy.Their message is consistent and they have unified their promotions to ensure that theconsumers are well inf ormed about their products. By educating parents about thedevelopmental stages from newborn to toddler, Pampers has been able to successfullypromote it products at the same time.Indicated Action/Recommended Changes- even up though Pampers has a well built strategy in place, there is always room forimprovement. Two areas where improvements could be apply are in extendingtheir product line and developing new promotional strategies. Their product line could beextended to include bath products such as baby soap and shampoo for the baby. Thiswould be good in educating parents the importance of teaching cleanliness to their babies.Some what high prices of Pampers could not extensively sop up the low income people inPakistan, We recommend that Pampers could introduce the Value pack of 5 Diapers for50 Rs, to attract the most part of population, The cost may be very large initially, but wethink that this change will work wonder in long run for the Pampers ever blinding future inPakistan, People with low income use to buy open pamper pack , like one or two routine ata time, and retailers benefit this opportunity by charging high prices it could be madepublicly beneficial by introducing small packs containing 2 -3 diapers. Lastly, Pampers could promote their product a little more vigorously. For example, to gain new customers and keep loyal customer they could place a coupon for diapers on their package or inside the package of diapers. This could help increase sales since few customers would want to switch to another brand that has a better price. Even though they do have the rewards program for purchasing Pampers, not all customers get to reap these benefits due to lack of internet or just not being aware of the program. Coupons would give all the fair prognosis of being rewarded by saving money when they purchase their products